TOPIC

/ company

YouTube and YouTubers

The latest news, analysis and opinion on YouTube and YouTubers. In-depth analysis, industry insights and expert opinion.

CEO / Managing Director

Neal Mohan

CFO / Finance Director

Mary Ellen Coe (Chief Business Officer)

Industry

Internet

Website

youtube.com

Headquarters address

901 Cherry Avenue, San Bruno, California, United States

Year founded

2005

Rachel Griffin – better known as Ms Rachel – has been married to pianist and composer Aron Accurso since 2016. Photo: @aronaccurso/Instagram

Fame and celebrity

Who is Ms Rachel’s composer husband, Aron Accurso?

Ms Rachel is currently making headlines for her stance on the Israel-Gaza war, just as she welcomes baby No 2 with husband Aron Accurso – here’s what we know about her partner.

9 Apr 2025 - 7:00PM

Hong Kong’s pandas

YouTube superstar IShowSpeed attracts crowds and chaos with his Hong Kong debut

4 Apr 2025 - 8:17PM

Music

Can Japan’s growing fan culture move the dial for consumer spending?

3 Apr 2025 - 5:15PM

US-China relations

US YouTube star in China, Beijing ‘hackers for hire’: 7 US-China relations reads

From IShowSpeed’s Great Wall adventures to espionage fears, here are highlights from the SCMP’s overseas correspondents in March 2024.

2 Apr 2025 - 3:00AM

YouTube star Darren Jason Watkins Jnr, aka IShowSpeed, is seen streaming live from the Great Wall of China during his visit to Beijing in March 2025. Photo: Youtube/IShowSpeed

Music

Meet Marcin, the guitar genius so good people think he’s faking it

Marcin Patrzalek, 24, plays percussion, melody and rhythm at the same time on his acoustic guitar, and is an Instagram sensation.

28 Mar 2025 - 11:15AMvideocam

US-China relations

China hails US YouTube star who had 10 million views on Beijing, Shanghai

Influencer is seen praising the people who greeted him enthusiastically, clean streets and internet connectivity on the subway.

1 Apr 2025 - 3:26AMvideocam

Michael Jackson

Who is James Safechuck from Leaving Neverland 2: Surviving Michael Jackson?

Dan Reed’s latest documentary follows the story of Hollywood tech VP James Safechuck as he continues to fight for justice after accusing the megastar of abusing him as a child.

21 Mar 2025 - 6:00PM

Then and now: a young James Safechuck with Michael Jackson, and the tech VP today. Photos: AP, Getty Images

Fame and celebrity

Meet Pete Davidson’s new Playboy model girlfriend, Elsie Hewitt

The model and actress, known for her roles in Teenage Badass and Dave, also has a foodie YouTube channel and a clothing line, Elsie Eats, that puts a playful spin on designer brands.

20 Mar 2025 - 7:00PM

Wellness

Ozempic workouts are the latest exercise craze, but are they anything new?

Workouts at gyms to combat muscle loss caused by GLP-1 drugs are gaining traction, but do they differ from regular strength training?

22 Mar 2025 - 8:50AMvideocam

TV shows and streaming video

Meet ‘Daechi mom’, education-obsessed Korean helicopter parent

She wears Moncler, drives a Porsche and speaks English to her 4-year-old. Comedies about Korean tiger mums are a hit online and on TV.

11 Mar 2025 - 7:38AMvideocam

Comedian Lee Su-ji parodies the “Daechi mom”, the Korean version of a tiger mum, on her YouTube channel Hot Issue Ji. Photo: captured from YouTube

Wellness

Your TikTok addiction is probably rotting your brain. Here’s how

Research suggests that so-called brain rot stems from the compulsive use of short- video platforms, leading to memory loss and even anxiety.

6 Mar 2025 - 11:39AM

TikTok brain, sometimes called brain rot, is typically linked to lengthy sessions on apps specialising in short video clips. Photo: Shutterstock

Sex and relationships

Who is Ruby Franke’s husband Kevin Franke – who said he still ‘loves’ her?

Ruby Franke, the disgraced YouTuber convicted of abusing her children, may be in prison, but her estranged husband Kevin Franke has shocked netizens with his recent comments too – here’s the lowdown.

27 Feb 2025 - 5:00AM

Celebrity children

Who is Nicolas Cage’s ex, Christina Fulton – and why is she suing him?

Nicolas Cage’s ex-girlfriend Christina Fulton is suing the Hollywood actor and their son Weston Cage over ‘life-threatening injuries’ she says she sustained in an alleged fight last year.

24 Feb 2025 - 6:00PM

Fame and celebrity

Meet Olivia Rodrigo’s ex Adam Faze, rumoured to be dating Amelia Dimoldenberg

Content producer Adam Faze famously dated Olivia Rodrigo when he was 24 and she was 18 – but was the Disney alum’s scathing song ‘Vampire’ really about him?

14 Feb 2025 - 7:00PM

Adam Faze’s love life often makes headlines – dating the likes of Olivia Rodrigo and now potentially Amelia Dimoldenberg – but who is he exactly? Photos: Getty Images; @oliviarodrigo/Instagram

Internet

YouTube, the global online video powerhouse, turns 20

Meet Jake Paul’s Dutch Olympian speed-skater girlfriend, Jutta Leerdam

When Jake Paul first contacted Jutta Leerdam via Instagram she wasn’t impressed, saying he looked like an ‘arrogant d******** that thinks he can just get whatever he wants’ – now they’re in love.

6 Feb 2025 - 6:00AMvideocam

Asia travel

YouTubers blamed for monkey attacks on tourists at Angkor temples

At Angkor Wat and other temple ruins nearby, macaque monkeys fed by YouTubers creating videos are stealing visitors’ food and injuring them.

5 Feb 2025 - 6:45PM

Food and Drinks

Chef goes from TikTok cooking videos to owning a restaurant in Spain

Ukrainian-born social media star Elias Dosunmu, who found online fame with cooking videos, has opened his own restaurant, Pecados in Madrid.

1 Feb 2025 - 11:15AM

Elias Dosunmu puts salt on dishes in his restaurant in Madrid, Spain. Photo: Reuters

Fame and celebrity

Who is Chicken Shop Date host Amelia Dimoldenberg’s politician dad Paul?

Paul Dimoldenberg is a veteran politician who serves on London’s Westminster City Council, has written books about British politics – and whose work ethic inspired his daughter’s ‘hustling’.

28 Jan 2025 - 6:00PMvideocam

Fame and celebrity

Where is vlogger James Stauffer now, who controversially rehomed his son?

A new HBO docuseries throws YouTubers Myka and James Stauffer back into the spotlight after they rehomed their adopted son Huxley in a case that shows the dark side of family vlogging.

27 Jan 2025 - 7:00PMvideocam

South Korea

In South Korea, crisis means cash for Yoon’s far-right cheerleaders

As their controversial content gains traction and revenue, the YouTubers supporting South Korea’s impeached president are cashing in.

21 Jan 2025 - 12:57PMvideocam

YouTubers supporting Yoon Suk-yeol, South Korea’s impeached president, hold a rally in Uiwang, South Korea, on Thursday. Photo: AP

United States

‘America deserves TikTok’: YouTuber MrBeast throws hat into ring to buy app

Influencer Jimmy Donaldson, popularly known as MrBeast, says he has an ‘offer ready to save the platform’.

18 Jan 2025 - 9:38AMvideocam

YouTuber Jimmy Donaldson, popularly known as MrBeast, has stepped up his effort to buy TikTok. Photo: AFP via Getty Images/TNS

Fame and celebrity

Meet Raiche Wright, Teddy Swims’ baby mama expecting their first child

Wright competed in talent shows and uploaded song covers to YouTube when younger, has released two EPs, and makes music with Swims, with whom she has complementary tattoos.

16 Jan 2025 - 6:00PM

Social media

YouTubers sell footage to tech giants as AI video arms race heats up

OpenAI and other firms’ need for footage to train AI video generators has content creators selling them unused footage, but there are issues.

15 Jan 2025 - 4:51AM

Fame and celebrity

The rise, fall and return of millionaire YouTube make-up star James Charles

His life has been a roller coaster of highs and lows, but the 25-year-old is back with a new vegan beauty brand, while making his entry into the music world with 2 singles

10 Jan 2025 - 7:00PMvideocam

James Charles, YouTuber and makeup artist, has also made his move into music. Photo: @jamescharles/Instagram

Celebrity children

Who is Ruby Franke’s daughter Shari – and what did she think of her mum’s apology?

Shari details the abuse she suffered at the hands of her mother, former momfluencer Ruby Franke, and her partner Jodi Hildebrandt in her book, The House of My Mother: A Daughter’s Quest for Freedom.

9 Jan 2025 - 7:00PM

Meet Ruby Franke’s eldest child, Shari Franke, who just released a memoir about life with her child abuser mother. Photos: @moms_of_truth, @sharilfranke/Instagram

South Korea

South Korea’s ruling party blames ‘Chinese people’ for Yoon’s impeachment

Critics accuse Yoon Suk-yeol’s People Power Party of unfairly fanning Sinophobia to deflect criticism from the impeached president.

7 Jan 2025 - 8:00AMvideocam

Icons and Influencers

Meet Bella Poarch, the rising music star behind TikTok’s most-liked video

Her viral lip-synch videos in 2020 catapulted her to fame, leading to a music career and fashion brand collaborations … but there was also that controversial tattoo

3 Jan 2025 - 7:00PMvideocam

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YouTube and YouTubers

Who is Ms Rachel’s composer husband, Aron Accurso?

Ms Rachel is currently making headlines for her stance on the Israel-Gaza war, just as she welcomes baby No 2 with husband Aron Accurso – here’s what we know about her partner.

YouTube superstar IShowSpeed attracts crowds and chaos with his Hong Kong debut

Can Japan’s growing fan culture move the dial for consumer spending?

US YouTube star in China, Beijing ‘hackers for hire’: 7 US-China relations reads

From IShowSpeed’s Great Wall adventures to espionage fears, here are highlights from the SCMP’s overseas correspondents in March 2024.

Meet Marcin, the guitar genius so good people think he’s faking it

Marcin Patrzalek, 24, plays percussion, melody and rhythm at the same time on his acoustic guitar, and is an Instagram sensation.

China hails US YouTube star who had 10 million views on Beijing, Shanghai

Influencer is seen praising the people who greeted him enthusiastically, clean streets and internet connectivity on the subway.

Who is James Safechuck from Leaving Neverland 2: Surviving Michael Jackson?

Dan Reed’s latest documentary follows the story of Hollywood tech VP James Safechuck as he continues to fight for justice after accusing the megastar of abusing him as a child.

Meet Pete Davidson’s new Playboy model girlfriend, Elsie Hewitt

The model and actress, known for her roles in Teenage Badass and Dave, also has a foodie YouTube channel and a clothing line, Elsie Eats, that puts a playful spin on designer brands.

Ozempic workouts are the latest exercise craze, but are they anything new?

Workouts at gyms to combat muscle loss caused by GLP-1 drugs are gaining traction, but do they differ from regular strength training?

Meet ‘Daechi mom’, education-obsessed Korean helicopter parent

She wears Moncler, drives a Porsche and speaks English to her 4-year-old. Comedies about Korean tiger mums are a hit online and on TV.

Your TikTok addiction is probably rotting your brain. Here’s how

Research suggests that so-called brain rot stems from the compulsive use of short- video platforms, leading to memory loss and even anxiety.

Who is Ruby Franke’s husband Kevin Franke – who said he still ‘loves’ her?

Ruby Franke, the disgraced YouTuber convicted of abusing her children, may be in prison, but her estranged husband Kevin Franke has shocked netizens with his recent comments too – here’s the lowdown.

Who is Nicolas Cage’s ex, Christina Fulton – and why is she suing him?

Nicolas Cage’s ex-girlfriend Christina Fulton is suing the Hollywood actor and their son Weston Cage over ‘life-threatening injuries’ she says she sustained in an alleged fight last year.

Meet Olivia Rodrigo’s ex Adam Faze, rumoured to be dating Amelia Dimoldenberg

Content producer Adam Faze famously dated Olivia Rodrigo when he was 24 and she was 18 – but was the Disney alum’s scathing song ‘Vampire’ really about him?

YouTube, the global online video powerhouse, turns 20

More than 500 hours of video are uploaded to YouTube every minute.

Meet Jake Paul’s Dutch Olympian speed-skater girlfriend, Jutta Leerdam

When Jake Paul first contacted Jutta Leerdam via Instagram she wasn’t impressed, saying he looked like an ‘arrogant d******** that thinks he can just get whatever he wants’ – now they’re in love.

YouTubers blamed for monkey attacks on tourists at Angkor temples

At Angkor Wat and other temple ruins nearby, macaque monkeys fed by YouTubers creating videos are stealing visitors’ food and injuring them.

Chef goes from TikTok cooking videos to owning a restaurant in Spain

Ukrainian-born social media star Elias Dosunmu, who found online fame with cooking videos, has opened his own restaurant, Pecados in Madrid.

Who is Chicken Shop Date host Amelia Dimoldenberg’s politician dad Paul?

Paul Dimoldenberg is a veteran politician who serves on London’s Westminster City Council, has written books about British politics – and whose work ethic inspired his daughter’s ‘hustling’.

Where is vlogger James Stauffer now, who controversially rehomed his son?

A new HBO docuseries throws YouTubers Myka and James Stauffer back into the spotlight after they rehomed their adopted son Huxley in a case that shows the dark side of family vlogging.

In South Korea, crisis means cash for Yoon’s far-right cheerleaders

As their controversial content gains traction and revenue, the YouTubers supporting South Korea’s impeached president are cashing in.

‘America deserves TikTok’: YouTuber MrBeast throws hat into ring to buy app

Influencer Jimmy Donaldson, popularly known as MrBeast, says he has an ‘offer ready to save the platform’.

Meet Raiche Wright, Teddy Swims’ baby mama expecting their first child

Wright competed in talent shows and uploaded song covers to YouTube when younger, has released two EPs, and makes music with Swims, with whom she has complementary tattoos.

YouTubers sell footage to tech giants as AI video arms race heats up

OpenAI and other firms’ need for footage to train AI video generators has content creators selling them unused footage, but there are issues.

The rise, fall and return of millionaire YouTube make-up star James Charles

His life has been a roller coaster of highs and lows, but the 25-year-old is back with a new vegan beauty brand, while making his entry into the music world with 2 singles

Who is Ruby Franke’s daughter Shari – and what did she think of her mum’s apology?

Shari details the abuse she suffered at the hands of her mother, former momfluencer Ruby Franke, and her partner Jodi Hildebrandt in her book, The House of My Mother: A Daughter’s Quest for Freedom.

South Korea’s ruling party blames ‘Chinese people’ for Yoon’s impeachment

Critics accuse Yoon Suk-yeol’s People Power Party of unfairly fanning Sinophobia to deflect criticism from the impeached president.

Meet Bella Poarch, the rising music star behind TikTok’s most-liked video

Her viral lip-synch videos in 2020 catapulted her to fame, leading to a music career and fashion brand collaborations … but there was also that controversial tattoo

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