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Letters | Why Hong Kong is important to mainland Chinese tech companies

Readers discuss mainland Chinese firms’ interest in Hong Kong, the prospects of the city’s stock market, and the quality of taxi services

Reading Time:4 minutes
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People walk past advertising for Chinese social networking and e-commerce app RedNote at a shopping centre in Beijing on January 15. Photo: AFP
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RedNote, the Chinese social media platform also known as Xiaohongshu, has reportedly rented an office in Causeway Bay, marking a significant move to engage consumers in Hong Kong. This reflects a broader trend. Food delivery platform Keeta entered the Hong Kong market in 2023 and captured more than 40 per cent market share by order volume in the first quarter of 2024.
E-commerce giant JD.com launched the JD Express programme in October for express deliveries between Hong Kong and mainland China. Meanwhile, Taobao introduced free shipping of Hong Kong orders over 99 yuan (US$14) in 2024 to boost its market penetration.

This strategic shift by mainland tech firms into a city of about 7.5 million people raises the question of how much market size is driving these firms’ decisions. While Hongkongers do have significant purchasing power, the city offers more than just impressive statistics. It serves as a low-risk laboratory for companies eager to explore their global ambitions.

Hong Kong can be an ideal testing ground for firms which have learned costly lessons from their international forays so far. Its blend of Chinese business acumen and global connectivity allows companies to validate products with minimal adaptation. Cultural similarities and shared consumer behaviour mean businesses can implement their models without significant modifications. For instance, students and new immigrants from the mainland in Hong Kong had already been using RedNote, facilitating a seamless market entry.

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Moreover, Hong Kong’s mature infrastructure provides a competitive advantage over other regions. The city ranks among the top 10 globally for trade logistics, according to the World Bank, and boasts a robust talent pool. This efficiency shortens launch timelines, a crucial factor compared to the logistical challenges faced elsewhere.

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