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Bloomberg

Shares Japanese restaurant chain Sukiya’s holding company have tumbled after a customer found a dead rodent in its miso soup.
Zensho Holdings, which operates the Sukiya chain, saw its shares fall as much as 7.1 per cent, the most since February 13, after the company made the revelation.
Sukiya said the animal made its way into the soup while meals were being prepared at a branch in Tottori, western Japan, on January 21, and that staff had “failed to notice” it before serving.
The chain said it would double down on hygiene measures in an announcement on Saturday.

The restaurant also apologised for failing to disclose the incident sooner. “Many customers ended up feeling anxious and worried” as a result, it said.
Sukiya operates around 2,000 branches across Japan and is known for its beef rice bowls.
The long-term impact on Zensho’s shares would depend on whether the rodent incident leads to a significant fall in customers, said Shoichi Arisawa, an analyst at Iwai Cosmo Securities.
Zensho’s stock had been rising due to hopes of a profit boost from recent price increases, Arisawa said. The shares have gained around 25 per cent in the last 12 months, outperforming the Topix Index.
“I don’t think the incident reflects a structural problem with the business. But Sukiya can’t just dismiss it as a one-off accident,” Arisawa said.


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An image shared on social media shows the dead rodent that was found in a bowl of Sukiya soup. Photo: X/yhp_m

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Zensho Holdings, which operates the Sukiya chain, saw its shares fall as much as 7.1 per cent after it revealed the grisly discovery


Zensho Holdings, which operates the Sukiya chain, saw its shares fall as much as 7.1 per cent after it revealed the grisly discovery.


Food and Drinks

Animals

Offbeat

Dead rodent in miso soup at Japan restaurant chain Sukiya drags down stock price

Zensho Holdings, which operates the Sukiya chain, saw its shares fall as much as 7.1 per cent after it revealed the grisly discovery

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